Web Site Terms and Conditions of Use

Note: These Terms and Conditions and our Privacy Policy apply to the Bellyproof.com website and member platform, and also to our legacy MovementFirst.co.uk platform, which now serves existing subscriptions only.

These websites are operated by Bellyproof Limited, a company registered in England and Wales (company number 10520609), whose registered office is at 82a James Carter Road, Mildenhall, Suffolk, IP28 7DE. Bellyproof is our current brand and platform; MovementFirst.co.uk is our earlier platform, now being wound down. References in these Terms to “Bellyproof”, “MovementFirst”, “we”, “us” or “our” mean Bellyproof Limited.

Here’s a link to our Privacy Policy

1. Terms

By accessing this web site, you are agreeing to be bound by these
web site Terms and Conditions of Use, all applicable laws and regulations,
and agree that you are responsible for compliance with any applicable local
laws. If you do not agree with any of these terms, you are prohibited from
using or accessing this site. The materials contained in this web site are
protected by applicable copyright and trade mark law.

2. Use License

1. Upon purchase of a membership or program, you are granted a limited, personal, non-commercial, non-transferable and revocable licence to access and view the Bellyproof materials (information, content and software) made available to you on Bellyproof Limited’s web sites and member platform, for the duration of your access. This is the grant of a licence to use the service, not a sale or transfer of title to the materials, and under this licence you may not:

1. modify or copy the materials;
2. use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
3. attempt to decompile or reverse engineer any software contained on Bellyproof Limited’s web sites;
4. remove any copyright or other proprietary notations from the materials; or
5. transfer the materials to another person or “mirror” the materials on any other server.

• This licence shall automatically terminate if you violate any of these restrictions and may be terminated by Bellyproof Limited at any time. Upon termination, your right to access and view the materials ends and you must cease all use of and access to them.

3. Disclaimer

1. The materials on Bellyproof Limited’s web sites are provided “as is”. Bellyproof Limited makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties, including without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Further, Bellyproof Limited does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its Internet web sites or otherwise relating to such materials or on any sites linked to this site. In particular, any automated or AI-generated analysis, body-composition estimates, predictions, or coaching are provided for informational purposes only, may contain errors, and do not constitute medical, dietary, or professional advice.

4.Limitations

In no event shall Bellyproof Limited or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption,) arising out of the use or inability to use the materials on Bellyproof Limited’s Internet sites, even if Bellyproof Limited or a Bellyproof Limited authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.

5. Revisions and Errata

The materials appearing on Bellyproof Limited’s web sites could include technical, typographical, or photographic errors. Bellyproof Limited does not warrant that any of the materials on its web sites are accurate, complete, or current. Bellyproof Limited may make changes to the materials contained on its web sites at any time without notice. Bellyproof Limited does not, however, make any commitment to update the materials.

6. Links

Bellyproof Limited has not reviewed all of the sites linked to its Internet web sites and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by Bellyproof Limited of the site. Use of any such linked web site is at the user’s own risk.

7. Site Terms of Use Modifications

Bellyproof Limited may revise these terms of use for its web sites at any time without notice. By using this web site you are agreeing to be bound by the then current version of these Terms and Conditions of Use.

8. Commerce, Subscriptions and Refunds

8.1 Subscriptions and automatic renewal. Most Bellyproof memberships are subscriptions that renew automatically so your access continues without interruption. When you subscribe, we clearly show the price, the billing interval (monthly or annual), and that the subscription renews automatically until you cancel. Renewals are charged to the payment method on file at the start of each new period at the then-current price for your plan, unless we have told you about a price change in advance. We do not require you to re-authorise each renewal.

8.2 Cancelling and turning off auto-renewal. You can turn off automatic renewal or cancel at any time from your account, and cancelling is as easy as signing up. When you turn off auto-renewal you keep full access until the end of the period you have already paid for, and you are not charged again. You do not need to contact us or speak to anyone to cancel.

8.3 Renewal reminders. Where the law of your country, state, or province requires it, we send you a reminder before your subscription renews, in good time before the renewal, stating that the subscription will renew, the amount and date of the upcoming charge, and how to cancel. The timing and content of these reminders follow the rules that apply in your region, which is why we ask you to confirm your location.

8.4 Refunds. You may request a refund for any reason within 14 days of an initial purchase, and within 3 days of an automatic renewal. Refunds are returned to your original payment method. If a meal plan has been requested as part of your purchase, a deduction may apply for that service once it has been requested and production has begun (which we treat as starting 24 hours after the request): the deduction is £2 per recipe in the plan, capped at £50, converted to your payment currency. If a meal plan has been requested but production has not yet begun, you receive a full refund. Services already delivered (such as completed meal plans or personal training sessions) are non-refundable. Nothing in this clause affects any non-waivable statutory cancellation or refund rights you have under the consumer law of your country (for example EU or UK distance-selling withdrawal rights), which apply in addition to the above.

9. Acceptable Use and User Uploads

Our member platform allows you to upload certain content, such as progress photos, in connection with the programmes and features you use. You are solely responsible for the content you upload, and you confirm that you have the right to upload it.

You must not upload, submit, or transmit any content that:

1. contains nudity, sexually explicit material, or images of a pornographic nature;
2. depicts, identifies, or relates to any person under the age of 18;
3. constitutes medical records, clinical documents, or other special-category health information beyond the basic fitness metrics the platform is designed to collect;
4. infringes the rights of any third party, or is unlawful, abusive, or otherwise objectionable.

We operate automated and other filters intended to detect and reject prohibited content, and we may refuse, remove, or delete any content that breaches these terms, or suspend or terminate accounts that do so. These measures are provided to protect you and us, but we do not warrant that they will detect or prevent every instance of prohibited content, and the responsibility for the content you choose to upload remains with you. To the fullest extent permitted by law, you agree to indemnify Bellyproof Limited against any claims, losses, or liabilities arising from content you upload in breach of these terms.

10. Governing Law

These Terms and Conditions, and any claim or dispute relating to the MovementFirst.co.uk or Bellyproof.com web sites or to Bellyproof Limited, shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law provisions. You irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any such claim or dispute.

These Terms and Conditions are written in English, which is the governing and authoritative version. Any translation is provided for your convenience only. If there is any conflict or discrepancy between the English version and a translation, the English version prevails.

Nothing in this clause removes any protection you have under the mandatory consumer-protection laws of your country of residence that cannot be excluded by agreement, and those laws prevail to the extent they require. In particular, if you are a consumer whose local law requires these Terms to be provided in another language (for example, French law for consumers habitually resident in France), we will provide that language version to you on request at [email protected], and where that law so requires, that version prevails for you; and the exclusive-jurisdiction provision above does not deprive you of the right to bring proceedings in, or benefit from the mandatory rules of, your country of residence.

General Terms and Conditions applicable to Use of a Web Site.

11. Health Disclaimer

The authors and publishers of this material are not responsible in any manner whatsoever for any injury or health condition that may occur through following the instructions in this material. The activities, physical and otherwise as well as dietary advice, described herein for informational purposes only, may be too demanding or dangerous for some people and the reader should consult a physician before engaging in them. The authors and publishers do not accept any responsibilities for any liabilities or damages, real or perceived, resulting from the use of this content.

The information provided in this website is meant for healthy adults only. You should consult your physician to insure the information given in this program is appropriate for your individual circumstances. If you have any health issues or pre-existing conditions, please consult with your physician before implementing any of the information provided in this course.

Any automated or AI-generated features offered through our websites or member platform, including body-composition analysis, body-fat estimates, progress predictions, and AI coaching, are provided for general informational purposes only. They are produced by automated systems, may be inaccurate or incomplete, and do not constitute medical, dietary, or professional advice. You should not rely on them as a substitute for consultation with a qualified physician or health professional, and any action you take based on them is at your own risk.